Social media is always evolving, and the latest buzz is all about Bluesky. The newest social media platform on the block, Bluesky is now open to everyone. With 1 million users signing up in a single day and growth reported at 10,000 users every 10 to 15 minutes, it’s clear this network is gaining traction.
In this post, we’ll break down what Bluesky is, how to get started, and why your business should consider it as part of your social media strategy.
What is Bluesky?
Bluesky is a microblogging social media platform, similar in structure to Twitter. Users can share short text posts, images, and videos, colloquially referred to as “skeets” (a playful mashup of “sky” and “tweets”).
Owned by Bluesky Social PBC, a public benefit corporation, Bluesky was built using the AT Protocol (Authenticated Transfer Protocol). This open communication protocol supports a decentralized structure and emphasizes transparency, data ownership, and user control.
What Makes Bluesky Unique?
- Algorithmic Choice: Bluesky promotes a “marketplace of algorithms” where users can choose or create their own feeds.
- Custom Moderation: User-managed moderation tools allow for tailored content experiences.
- Domain-Based Verification: Users can verify their accounts through ownership of domain names.
- Community-Centric Design: Early adopters, including artist, LGBTQ+, and activist communities, helped shape a platform culture focused on inclusivity and meaningful connections.
Bluesky offers an experience reminiscent of “old Twitter” but with enhanced control and customization for both users and developers.
The History Behind Bluesky
Bluesky began in 2019 as a research project under then-Twitter CEO Jack Dorsey. By 2021, it became an independent company, with Jay Graber as CEO. After Elon Musk’s acquisition of Twitter in 2022, development accelerated, and Bluesky separated entirely from Twitter’s funding and oversight.
- February 2023: Bluesky launched in invite-only beta.
- February 2024: The platform opened to the public, attracting millions of users within weeks.
- November 2024: Bluesky reached 20 million users, tripling its user base in just three months.
Despite its rapid growth, Bluesky remains ad-free, and the company has committed to maintaining user control and transparency as core values.
Why is Bluesky Growing So Quickly?
Bluesky’s growth can be traced back to significant user dissatisfaction with X (formerly Twitter). Events including Elon Musk’s policy changes and AI data usage terms, high-profile account deactivations by brands and public figures, and political and social controversies tied to X’s moderation choices.
These shifts pushed users toward alternative platforms like Bluesky, which offers a familiar interface and feature set (reminiscent of early Twitter), a commitment to transparency and algorithmic choice, and a sense of community and user-driven moderation
As users continue to migrate from X, businesses are starting to notice—and follow. According to CBS News, “U.S. brands that have stopped posting to X or shuttered their accounts entirely include Target, UnitedHealth Group, Playbill and media companies like NPR and The Guardian. Several other prominent accounts with big followers said they would be departing X.”
How to Sign Up for Bluesky
So, how do you get your business on Bluesky? Joining is simple and open to everyone! Here’s how:
- Download the Bluesky app from the App Store or Google Play, or visit bsky.app.
- Open the app or website and select “Create a New Account/Sign Up.“
3. Follow the prompts to set up your profile.
3. Start exploring, engaging, and connecting!
Why Your Business Should Pay Attention to Bluesky
So, why should Bluesky be on your business’s radar?
- Early Mover Advantage: With 20 million users and growing, Bluesky is still in its early days. Establishing your brand presence now could give you a significant edge before the platform becomes overcrowded.
- Authentic Connections: Bluesky prioritizes meaningful, community-driven conversations over algorithm-driven content, allowing your brand to engage more genuinely with your audience.
- Algorithmic Control: The “marketplace of algorithms” lets you tailor how your content is discovered, giving you greater flexibility to reach your ideal audience.
- API Access: Bluesky offers an API, enabling developers to build tools for scheduling posts and integrating with third-party platforms. While these tools are still emerging, the groundwork is in place.
- No Ads—For Now: Currently, Bluesky does not offer advertising or post-boosting options. However, as the platform evolves, monetization tools could become available.
- Domain-Based Verification: Businesses can verify their legitimacy on Bluesky through a domain-based handle system, adding an extra layer of trust for your audience.
In short, Bluesky offers a fresh opportunity for brands to connect authentically, build community, and stay ahead of social media trends.
Is Bluesky Right for Your Business? Let’s Talk.
Staying ahead in social media and navigating a new social media platform can feel overwhelming—but you don’t have to do it alone. Whether it’s Bluesky, TikTok, Instagram, or whatever comes next, our team is here to help your business stand out and thrive online. Book a free, no-obligation marketing strategy session today: bit.ly/meetwithows and let’s make your online presence unforgettable!
Find & Follow Obsessed With Success Marketing On Bluesky today!
